we have a program that's focused on education. it's on discipline. and when people don't meet the standard of the nfl, we're going to take action. there are consequences for that. >> what do you worry about the most? >> i worry about player health and safety. that's the number one challenge and focus. we want to keep our athletes safe and also athletes not just football or in the nfl, but every level. and efvery other sport. >> television coverage makes it attractive to watch at home rather than the stadium. is it a problem for the owners? >> it's a challenge for us. watching it in high-definition super slow-mo is a great experience. that's gotting to change. our challenge is how do we make sure that that same kind of experience happens in the stadium, so we're bringing technology into the stadium. we're working harder to making sure that the fans feel safe. they have to have a great experience. >> you wrote a famous letter which i have talked to you about before. written to your father. and you said two thing, i want to make you proud of me and seco